💼6 Official Course Tracks

Business & Econ

Business & Econ: step-by-step Socratic AI tutors, core formulas, worked examples, and exam prep across High School, CÉGEP, and University.

High School & AP

CÉGEP & College

University & Honours

1-Page Exam Sheet: Price Elasticity & Total Revenue

Inelastic demand (<1) moves in the SAME direction as price; Elastic demand (>1) moves in the OPPOSITE direction of price.

  • 1. Midpoint Formula: (ΔQ / Avg Q) ÷ (ΔP / Avg P), avoids direction bias
  • 2. Elastic (|Ed| > 1): Price ↑ causes Total Revenue ↓ (buyers switch away)
  • 3. Inelastic (|Ed| < 1): Price ↑ causes Total Revenue ↑ (necessities like insulin)

Is a straight-line demand curve equally elastic everywhere?

No! Slope is constant, but elasticity is Elastic at the top (high P, low Q) and Inelastic at the bottom.

At what exact point is Total Revenue maximized?

At Unit Elastic (|Ed| = 1), the exact midpoint of a linear demand curve.

What does a positive Cross-Price Elasticity (+Exy) mean?

The two goods are Substitutes (e.g., Coke price ↑ → Pepsi demand ↑).